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What is a white label mobile app?

  • Introduction

You have a brilliant idea for a mobile app! You might be thinking of building the app yourself, but the chances are that you don’t have the time to develop your app from scratch, even if you’re a programmer or a designer. So instead, maybe you could try to convince an existing business to let you use their brand and logo on your app. In this case, I’d like to introduce white label mobile applications.

  • Understanding the term

A white label mobile app comes with a pre-written set of features and assets but can be modified or customized to your brand’s needs. This approach is similar to creating a website or landing page, except that you don’t have to bother about the technical aspects of building the product yourself; we’ll do it for you! A white label mobile app has some similarities with an in-house mobile application, but there are also differences that make it more suitable for certain businesses. White label apps are used in various industries, including healthcare, finance, and retail. White-labeling is a term used in the software industry to describe a product or service created by a third-party vendor but modified and sold under the product’s or service’s original brand name. This approach aims to give your customers access to a version of your app that they are familiar with and are comfortable using while allowing you to focus on improving other aspects of your business. In addition, the white label mobile app can be used by an organization or company to build their own branded mobile application without having to worry about design and development costs of their own. This definition makes it clear that white label apps are not branded or owned by any specific company; they’re made up of existing software components (such as an operating system) that have been modified for use in different contexts.


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